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The Carpetstore is the only West London stockist of the Invictus range of wood, parquet and stone-effect vinyl flooring

As in most industries, fashions come and go in carpets and flooring. Few people are more aware of the latest trends – and better able to respond to changing demand – than brothers Clay and Joe Miller, who have been running The Carpetstore for 25 years.

Joe and Clay

When they add a new brand to their portfolio, as they have recently done with Invictus luxury vinyl flooring, it’s a decision based on market knowledge. ‘We’ve noticed that customers are increasingly favouring vinyl tiles over wood and concrete flooring,’ explains Clay. ‘They are going to be the next big thing – and the quality of Invictus’ wood, parquet and stone-look ranges is really outstanding.

‘They are waterproof, so are suitable for kitchens and bathrooms, they have an ultrastrong top layer (Scratchmaster) that makes them extremely hard-wearing in domestic and commercial settings, they are warm and silent underfoot and, best of all, they come in a fantastic array of striking designs.’

The Carpetstore already offers a huge choice of classic and contemporary carpets for all budgets as well as made-to-measure bespoke rugs and stair runners. Last year, Clay and Joe also began stocking Sedna eco-friendly carpets.

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’The yarn is spun from abandoned fishing nets,’ explains Clay. ‘According to the manufacturer, nets comprise one-tenth of marine litter and trap tens of thousands of creatures every year. The carpets are soft and durable and come in two qualities: a twist pile for stairs and living rooms and a Saxony, which is a luxurious deep pile for bedrooms.’

All carpets, rugs and runners sold by The Carpetstore are moth-free – a chemical is put on the yarn while it is being spun, hence it is built in – and Clay and Joe use their own experienced fitters, who also lay hardboard, ply and latex sub-floors and trim doors.

If you are investing in new carpet or flooring, whether for the home, office or a communal property, you’ll receive excellent personal service and practical advice.

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