So far so good. We learned a lot from previuos episodes of this series. Yes, the customers expectations have changed. But how can the gym adapt to new needs? Technological disruptors will transform how the fitness industry operates over the next decade. According to the 2019 Clubintel International Fitness Industry Trend Study 7% of European fitness operators indicated they have incorporated AI into their business strategy, second only to the U.S. where 14% of operators report incorporating AI.