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Maren Häußermann

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Feature

Insight: NEO, a synthesis of the arts in menswear fashion

The presentation of fashion is never just about the clothes. In the eighties, the models used to dance to music on the runways, in recent years they themselves became important and all the while, the set-up rounded up the fashion experience. Now, we are entering a new era in which technology takes over. It helps to design the clothes and present them. But technology also makes distance possible. A crucial feature nowadays which we will have to further implement in our lives.

Maroš Baran took advantage of technology. This summer, the 30-year old menswear fashion designer presented his project NEO in his hometown Bratislava in Slovakia. The showroom was divided into different parts. A wall of 100 drawings showed silhouettes of the designs, two of them were stretched out on the floor, inspired by crime scenes in movies. Another T-shirt was duct-taped to the wall. The print on its front shows the mugshot of a person with a Batman mask above the caption Maroš Baran 2049, a reference to the movie Blade Runner. It is in fact Baran's photo-booth picture that he took for his new metro card after moving to Paris, where he currently lives and works. NEO is a personal project, a playground for exploring the things Baran is interested in.

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Erstellt am 08.01.2021
Bearbeitet am 08.01.2021

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insight scifi fashion creation news digital design
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