This talk conveys an idea of what's beyond big data and how to create cutting edge solutions, and illustrates it by five key case studies.
Seeking beyond big data, the company is able to provide cutting edge solutions to various problems. There are six major principals for a cutting edge solution: Simplicity, Individuality, Contextuality, Continuity, Openness, Transparency. That is to say, the solutions- They can be smart phone apps, web site applications, internet social ecosystem-, have to be simple to use, make one feel special, smart enough to provide contextual and continuous applications, open to public, and trustworthy. These ideas connect people all over the social system to data analysis terminals by different types of touch points- A touch point can have the meaning of a desktop, a laptop, or any data that can be expressed digitally.
The five key examples the company has accomplished are: 1. Idea development of nike training club; 2. Construction of world wide footballer social ecosystem through internet social media; 3. Future brand positioning of vertu phone; 4. Internet-based solution of configuring a car for Audi US; 5. App that enhances the conversation with the customers rather than just being recognized as a airline company for Delta Air.
Further information and literature:
Berlin - AKQA Julia von Winterfeld - CEO of the Digitalagency AKQA wuv.de