Last week I was so busy with personal branding on my own behalf that I didn't even get around to publishing the next results of my empirical study. In the last two article we were focusing on imagery. But now we're back in the loop. Let's take a look at what character traits an artist needs to show in order to be attractive to fans and followers.

As you can see in the chart, there is one front-runner: artists should be humorous. This means, of course, that candidates who take themselves and their art too seriously cannot appear so attractive. English translation of the questions on my blog.

Behind this front runner, there is a plateau with 3 rather heterogeneous character t ... [more on christianzich.com]