The results of the survey on personal branding for artists again short and sweet. Today we're looking at the following topics: How do artists compare to other accounts/sites/influencers? And the second exciting question right after that, which categories of artists do the participants follow?
How do artists compare to other accounts/sites/influencers?
The art and music category was chosen third most often by the participants. This result was really one of the big surprises in the whole study. The fact that the sports category landed relatively high was no surprise, nor was the poor showing of the science, management and business categories. The fact that fashion, cosmetics and beauty only landed in the midfield was also very interesting for us. And the gaming community seems to have completely different communication channels, Instagram is not one of the favorites. Let's summarize briefly: Art and music is an interesting category for the participants. Combined with last week's results (all age groups are on Instagram), a very positive result for artists.
Which artists do the participants follow?
Let's look at the next graph. [rest of the article on my blog]