Finally the time has come. My concept "Personal Branding in (less) than 5 Minutes" can go to the start. Next week the first short videos will be ready for the start. This summer I took a closer look at some approaches to personal branding and discovered some convictions that I personally do not share.
For me, the performance or the offerings of a person are still the most important element of a personal brand. The statement that only the personality counts is a little too short for me. In other words: if you can't do anything but are a nice guy, you won't survive as a personal brand in the long run.Anyone who claims that nowadays you can't distinguish yourself by your performance or by what you offer hasn't thought long and hard enough. In my VHB course, I have conducted many interviews with completely different managers, entrepreneurs and artists who convinced me that it is very well possible to stand out from the competition by an extraordinary performance. If you think about your own performance, your skills and competences in a goal-oriented and competitive way, then anything is possible. Take a family doctor as an example. At first glance, a family doctor is like any other, at least as far as professional competence is concerned. A thorough examination alone, where the doctor takes his time, is the exception rather than the rule.

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