As the plastic pollution crisis has become an international scandal, the biggest consumer goods brands on earth have declared they have a solution: recycling. But our plastic packaging is still more likely to end up being burned or dumped than recycled. We show how the oil, packaging and consumer goods industries spin the recycling fairytale to allow them to continue polluting without consequence. As we all pick up the bill for a world drowning in plastic, the film asks: who is getting rich?
We spent two years doing undercover research. We set up a fake company, complete with website and business cards, contacted waste brokers all over Europe via social networks, spoke to them on burner phones, and finally met some of them.
Our research provides deep insights into a world where million-euro-deals are made via WhatsApp, where containers full of contaminated plastic waste are sent from country to country, and where no one bats an eyelid when plastic packaging from our recycling bins ends up dumped by a roadside somewhere far away.
Premiering on 01 November 2021 on DR in Denmark. 07 November 2021 on SVT in Sweden. 15 November 2021 NRK Norway. Then CBC Canada. NHK Japan. Then globally on BBC World. And in Spring on ARD Germany.