It's the age of information.
The Internet feeds and breathes on text and memes.
The basic requirement is to provide these two to the users in excessive amounts - you've nailed the right quantity when your visitors get more than they can process on a daily basis.
Mission possible? No.
Consider this post a confession of a copywriter.
"Making it" financially online is both easier and harder than it used to be a decade ago. It's easier due to a massive automatization - you've got freelancing platforms (UpWork, Fiverr), ghostwriting platforms (Ultius, Customwritings), visual designer communities (Behance, Dribbble) - all of which pay you for your textual input. If you can produce something funny that has a potential to go viral - congratulations, you've landed yourself a chance to brand yourself, instead of paying commission to the freelance platform owners.
And the story repeats itself.
Unless you can produce more content than your readers can consume, you'll soon burst like a bubble.
So you start working as your own expert, outsource the big part of your content creation and dig into management.
As a result, the quality of the end product is worse.
Sometimes the audience simply says "The kind of stuff the author produces has changed". Consider yourself lucky if this is what you hear - it means that you've landed on a great copywriter - don't let him go under any circumstances!
More often than that, though, what you hear is "He's not the same as he used to be. This sucks, I'm unsubscribing".
And this is the sad truth.