Google algorithms follow many important protocols to determine the ranking of websites.Getting an idea of the factors that carry the most value can help us optimize the Website traffic and White Hat SEO strategies accordingly

The important factors that can help in boosting the web traffic are as follows :

Claim your business listing. According to an article published on The Mobile Playbook , 15-20 % of all searches are local. i.e 90% people search for location information, local business etc. followed by 50% population who made use of the location information and visited the store.

As Google is committed to improve the precise hyper local results , it is also important for business's to have accurate and complete information in their Google My Business Profile

Keyword research is still one of the most important SEO factor. As Google has limited the Keyword Data, Digital Marketing Brands like MOZ, SEMRUSH and Ahrefs have come up with amazing keyword research tools..

Moreover the Keyword research strategies for SEO have changed a lot, all thanks to Google's

Google has always been encouraging web developers and designers to focus on web structures that provide A Good "User Experience - UX ". We very well know that search algorithms are getting smarter and they will share search benefits with the websites that have good UX. It is just not limited to writing clean code.

The Goal of UX is to provide easy to use interface, to improve customer satisfaction, smooth navigation and vice versa.

Built a Content Marketing Plan that is better than your competitors. A thorough competitor analysis will help you determine the content factors that will do the magic. We talk about Quality Content but most of us don't even know the meaning of it.

Quality Content involves market research to find the right audience and then creating useful content according to the market's demand

There might come time in future when back link are of less value but at this point of time, link building is one of the most important ranking factor. It not only helps in website rankings but also diverts traffic from all the valuable and relevant sources. Such back links which be earned , which require manual editorial functioning etc.