Creatavist is a web-based storytelling platform developed by the media and software company The Atavist. Since 2009 The Atavist has used its Creatavist platform to produce and publish original long form narrative stories for the iPad. Now available in open beta, Creatavist offers tools for a variety of digital projects - from producing online books, magazines and video projects to even building your own app (as did the Paris Review and TED Books).
However, the most interesting feature of Creatavist for journalists might be the possibility of creating online multimedia specials that make use of parallax-scrolling effects - or short Scrollitelling as Benjamin Hoguet, co-founder of Djehouti (the company behind the storytelling software Racontr) likes to call it.
The acclaimed Snow Fall by the New York Times is probably one of the most popular and most praised "Scrollitelling" projects. However, since its publication, a lot of other multimedia stories have popped up, such as Killing Kennedy by National Geographic or the recently published NSA files decoded by The Guardian - just to name a few. Even though these specials are impressive, it is not as hard as one might imagine to create projects comparable to those mentioned. And using Creatavist combined with a bit of time and patience is definitely a good way to start.